I'm a hockey nut & a baseball fanatic. Until about 2-3 years ago, I'd be jumping from one sports site to the other trying to get my hockey and baseball fix subdued. Like most sports fans, I'm interested in 3 things:
1) Stats.
2) Highlights.
3) More freakin Highlights!
Thankfully, the national hockey league and major league baseball get that, and they've moved full steam ahead with their website overhauls. The NHL and MLB have effectively bested their online rivals by making the conscious decision to make video highlights the focus of their web experiences. You still have easy access to stats, team sites, articles and other goodies, but nothing makes my morning brighter than the MLB's ADHD fastcast video that summarizes 3,000 minutes of baseball into 3 minutes.
Point is: Thumbs up to these industry giants for taking the lead with their awesome content. They understand what drives the people who support their products and every design decision they've made over the past few years has clearly been supported by this mission statement. Pre-game, during game and post game - fans want to be on their sites. For the PGA and NFL sites ... not so much.
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